I am a brand and creative leader with a proven track record of building brand disciplines within ambitious organizations, cultivating and inspiring high-performing teams, and delivering impactful brand and creative outcomes.

Currently Head of Brand at AWS and previously a Partner at Fuzzco.

Experience

My experience includes defining foundational brand strategies, pioneering brand architecture and naming initiatives, establishing comprehensive brand measurement, defining and evolving global brand identities, delivering bar-raising digital experiences and campaigns, and optimizing creative operations for businesses across various industries and sizes.

Expertise

Organizational Leadership

Throughout my career I have embraced an entrepreneurial spirit and natural leadership skills. I’m a hands-on leader, developing high-impact brand and creative organizations that meaningfully impact both business outcomes and the customer experience. My methodology combines operational rigor, strong brand advocacy, a focus on craft, and relationship building.

Practical expertise includes: org design and operating model definition, talent development and people management, annual planning, goal setting, budget and resource management, new business development, business writing, executive and stakeholder alignment

Brand Strategy and Systems

My strength lies in bringing clarity to complexity. I have guided numerous teams and stakeholders through the process of defining and articulating a brand's core truth—from research and discovery to developing durable brand strategy and identity. I am an expert in setting foundational guidance and systems that empower large organizations and various teams to build a cohesive and compelling brand experiences.

Practical expertise includes: workshop design and facilitation, market and customer research, brand health measurement, brand positioning, messaging, brand architecture and portfolio strategy, naming, brand identity and design system development

Creative Development

I have spent my entire career working alongside creative teams, gaining a strong understanding of the creative process and developing an eye for great work. Building on sound brand strategy, I encourage my teams to balance high creativity and craft with a bias for action and desire to deliver results for the business.

Practical expertise includes: campaign strategy, creative strategy, executive creative direction, brand and digital campaign concepting and development, global events creative, website design and development, brand and creative guidance and tooling

CURRENTLY

Living in the world of Heated Rivalry alongside, well, everybody.

 

Listening to Monster Rally and especially in love after the chillest, sweetest show in Seattle.

Picked up cross country skiing, reminds me of childhood winters in Michigan.